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Media & Press

RAIUC media and press information

Background information, approved descriptions and practical resources for journalists, event organisers and potential partners.

About RAIUC

The Responsible AI Use Campaign (RAIUC) is an independent, not-for-profit initiative providing free, declaration-based responsible AI certification built around 10 practical commitments. Certification lasts 12 months and is not an independent technical audit or statutory approval.

Short description

RAIUC helps organisations make and publicly demonstrate 10 practical commitments for safer, fairer, more transparent and accountable use of artificial intelligence.

Founder

Stephen Whitelaw is the founder of the Responsible AI Use Campaign and a technology entrepreneur and AI educator.

Key certification facts

  • Certification is free
  • The process is declaration-based
  • Certificates are publicly verifiable
  • Certification lasts 12 months
  • Organisation-wide and department-level certification are supported
  • Certification is not an independent audit, legal assessment, product endorsement or statutory approval

Media enquiries

For interviews, speaking enquiries, background information or approved assets, please contact RAIUC through the Contact Us page and select the most appropriate enquiry type.

Use of the RAIUC name and materials

Please do not imply that RAIUC endorses a product, service or organisation. Logos, certificate imagery and screenshots should be used accurately and without alteration that could misrepresent certification status.

Logo colours

Logo Blue : #173C66 : 23, 60, 102 : Shield, icon and “Responsible AI”

Logo Green : #088349 : 8, 131, 73 : Tick and “Use Campaign”

Logo White : #FFFFFF : 255, 255, 255: Internal shield details

Approved descriptions

Approved RAIUC descriptions

Choose the length that fits your article, press release, directory entry or speaker introduction. Copy it immediately or download it as a plain-text file.

10 words

RAIUC promotes responsible AI use through practical commitments and certification.

20 words

RAIUC is a not-for-profit campaign helping organisations use artificial intelligence responsibly through 10 practical commitments, resources, education and free certification.

50 words

The Responsible AI Use Campaign (RAIUC) is a not-for-profit initiative helping organisations use artificial intelligence responsibly. It provides 10 clear commitments covering transparency, human oversight, privacy, security, fairness and accountability, supported by practical educational resources and a free declaration-based certification that organisations can use to demonstrate their commitment and progress.

100 words

The Responsible AI Use Campaign (RAIUC) is a not-for-profit initiative that helps organisations use artificial intelligence responsibly, transparently and safely. It is built around 10 practical commitments covering key areas such as human oversight, transparency, privacy, security, fairness, accountability and responsible decision-making. Organisations can voluntarily adopt these principles and receive free, declaration-based certification to recognise their commitment. RAIUC also offers educational resources, guidance, checklists, policy materials and learning tools to make responsible AI easier to understand and apply in everyday work. The campaign focuses on practical, achievable improvement, helping organisations strengthen trust and confidence in how they use AI.

200 words

The Responsible AI Use Campaign (RAIUC) is a not-for-profit initiative designed to help organisations use artificial intelligence in a responsible, transparent and safe way. Its aim is to make responsible AI practical, understandable and easier to put into everyday use.

RAIUC is built around 10 clear commitments covering areas such as human oversight, transparency, privacy, security, fairness, accountability, accuracy and responsible decision-making. Organisations can voluntarily commit to following these commitments and receive free, declaration-based certification that recognises their stated commitment to responsible AI use.

Rather than creating unnecessary bureaucracy, RAIUC focuses on practical support. It provides accessible guidance, policy materials, checklists, infographics, educational resources and learning tools that organisations can use to review and improve their own approach to AI.

The certification is not an independent audit, legal approval or guarantee of compliance. Instead, it provides a simple way for organisations to demonstrate intent, take responsibility for their AI practices and work towards ongoing improvement.

RAIUC is open to organisations worldwide, including businesses, charities, educators and public bodies, providing a straightforward starting point for building trust, encouraging accountability and using AI with greater awareness and confidence.

300 words

The Responsible AI Use Campaign (RAIUC) is a not-for-profit initiative created to help organisations use artificial intelligence in a responsible, transparent and safe way. It offers a clear and practical framework for organisations that want to show they are taking thoughtful steps when introducing, managing and using AI.

At the centre of RAIUC are 10 commitments that cover key areas of responsible AI use, including human oversight, transparency, privacy, security, fairness, accountability, accuracy and responsible decision-making. Organisations can choose to adopt these commitments voluntarily and receive free, declaration-based certification that recognises their stated intention to follow them.

RAIUC has been designed to make responsible AI easier to understand and apply. Rather than adding unnecessary complexity, the campaign focuses on practical actions that organisations of all sizes can realistically put into place. Alongside certification, RAIUC provides educational materials, policy resources, checklists, guides, infographics and other learning tools to help organisations develop their knowledge, review current practices and strengthen their approach to AI.

The certification is not an independent audit, legal approval or guarantee of regulatory compliance. Instead, it reflects an organisation’s own declaration that it intends to follow the RAIUC commitments and take responsibility for how it uses AI. This encourages organisations to be open about their intentions, consider the impact of their decisions and continue reviewing their practices as AI technology develops.

By combining a straightforward framework, free certification and practical resources, RAIUC aims to help organisations build trust, improve accountability and approach AI with greater confidence. Its wider goal is to make responsible AI governance understandable, achievable and part of everyday organisational practice for businesses, charities, educators and public bodies around the world.

Media assets

Downloads

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Sample RAIUC certificate

A fictional demonstration certificate prominently marked SAMPLE. Suitable for illustrating how RAIUC certificates look.

RAIUC logo

The Responsible AI Use Campaign logo on a clean white background for accurate media and editorial use.

The 10 Responsible AI Commitments

A media-ready image containing the complete current wording of all 10 Responsible AI Commitments.

Usage note: do not alter these assets in a way that implies product endorsement, independent audit or a genuine certification where none exists.