The Responsible AI Use Campaign (RAIUC) is a not-for-profit initiative created to help organisations use artificial intelligence in a responsible, transparent and safe way. It offers a clear and practical framework for organisations that want to show they are taking thoughtful steps when introducing, managing and using AI.
At the centre of RAIUC are 10 commitments that cover key areas of responsible AI use, including human oversight, transparency, privacy, security, fairness, accountability, accuracy and responsible decision-making. Organisations can choose to adopt these commitments voluntarily and receive free, declaration-based certification that recognises their stated intention to follow them.
RAIUC has been designed to make responsible AI easier to understand and apply. Rather than adding unnecessary complexity, the campaign focuses on practical actions that organisations of all sizes can realistically put into place. Alongside certification, RAIUC provides educational materials, policy resources, checklists, guides, infographics and other learning tools to help organisations develop their knowledge, review current practices and strengthen their approach to AI.
The certification is not an independent audit, legal approval or guarantee of regulatory compliance. Instead, it reflects an organisation’s own declaration that it intends to follow the RAIUC commitments and take responsibility for how it uses AI. This encourages organisations to be open about their intentions, consider the impact of their decisions and continue reviewing their practices as AI technology develops.
By combining a straightforward framework, free certification and practical resources, RAIUC aims to help organisations build trust, improve accountability and approach AI with greater confidence. Its wider goal is to make responsible AI governance understandable, achievable and part of everyday organisational practice for businesses, charities, educators and public bodies around the world.